Kenian Media Exam Blog

1) What does the term 'Cultural Industries' actually refer to? - The term 'cultural industry' refers to the creation, production, and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? - Hesmondhalgh identifies that societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies make money.  3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? - Cultural industries are competing with each other to secure audience members. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? - Risky business, creativity versus commerce, high production costs and low reproduction costs, semi-public goods; the need to create scarcity. 5) Why are so m...

  Media conglomerate research 1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.  - Name of Conglomerate: Alphabet  - Conglomerate Ownership: search, google maps, calendar, ads, gmail, google play, android,          google cloud, chrome,  YouTube. - Vertical and Horizontal Integration:  vertical: control of primary access points to collect data from consumers. horizontal: acquisition of companies across the world and venturing into new markets. - Convergence and synergy: Google maps. - Diversification: YouTu...

Theory Questions and Your Opinion   1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? - I think that the media could be a possible factor for anti-social behaviour and violence because it is a very influential platform. People become to involved with the world they have within social media they become outsiders to the real world. I wouldn’t say the media is responsible for violence because as people we are able to tell what is right and wrong so we it wouldn’t only take the media to influence someone to commit violence it would include other factors. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. - Social learning theory is relevant to the digital age because many people are influenced by what they see online and will try to replicate it in real life. Thi...

1)  T ype up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). - The feedback i got was to stop defining words and just get straight into explaining it. I also got told that i need to learn the exam techniques on how to answer the questions properly. - WWW: question 1 and 2 are solid mid-level answers so you are not far away. With some work on exam technique i’m confident you’ll soon be moving into higher level marks/ grades.  - EBI: question 3 is the real weakness here: question focus and genre theory needed. In all Media questions, don’t spend time saying what theories-just apply to the text. We’ll be looking at social and cultural contexts in class. - LR: see blog 2)  Read  the mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. - Judicious use of theoretical framework. - Knowledge and unders...

  Hypodermic Needle Theory 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? - Violent video games has a positive correlation to the amount of  aggression we show. It also explains that it can be dangerous as it may influence people to act the same way. 2)  How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  It links to hypodermic needle model because it explains that playing violent video games for a long time influenced his behaviour to match them. This may be criticised because it could be said that this was the reason for and the result for his behaviour. 3)  What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media? - I don’t think the hypodermic needle theory is too accurate. This is because i b...

  Structure Who you are working with: Roda The psychographic group you are researching: Resigned Introduce your example couple that represents your group :  1) Make up their names:   - Margaret and Richard 2) Where do they work/study?  - Richard is retired but he used to be a manager. - Margaret is a traditional housewife. 3) What do they do in their spare time? - Richard watches TV and plays golf - Margaret cooks, bakes and gives to charity Now suggest their media consumption: Print:  What newspapers/magazines does your group read (if any)? Is this on paper or tablet?  - Daily Mail, Daily Express - Paper Broadcast:  What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films? -Film 4, ITV, BBC Online:  What technology do they own? What websites do they visit (if any)? What social media do they use? - Radio, Phones, Computers - Facebook 1) I think the psychographic group that best fits my lifestyle and pers...