Kenian Media Exam Blog

Re search 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of three potential magazines and embed an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create.       2) Choose one of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind three different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. - Black Beauty. -    - Bold colours of pink to catch the audiences' attention. - The cover line is easy to read.  - The writing style is short and snappy it gets straight to the point.  - Medium shot is u

Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? -  The campaign is part of the retailer’s broader commitment to advancing racial equity in the beauty and retail sectors. 2) What scenes from the advert are highlighted as particularly significant in the articles? -  From the Black mom who laid our edges as children and taught us to use thick lotions instead of that watery mess, we birthed make-up and skin care with our love and shared it with the world.  3) As well as YouTube, what TV channels and networks did the advert appear on? - BET, OWN Hulu and HBO Max. 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  - From the advert, no one feels left out as the film has inclusion. 5) What is the 15 per cent pledge and why is it significant? - 15% pledge is where Sephora stocks 15% of their shelves with products from Black owned businesses. Advertising agency feature 1) Why did Sephora approa

David Gauntlett: academic reading 1) What examples does Gauntlett provide of the "decline of tradition"? - The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the  picture by the feisty, successful 'girl power' icons.  -T he masculine ideals of absolute  toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on  men's emotions, need for advice, and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? - I n late modern societies everyone  wants to 'live their own life', but this is, at the same time, 'an experimental life'. Since the  social world is no longer confident in its traditions, every approach to life, whether seemingly radical  or conventional, is somewhat risky and needs to be worked upon. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media see

1) Look at the first page. What is colonialism - also known as  cultural imperialism?  - The belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were "civilising" them, trying to make them more like Western European society. 2) Now look at the second page. What is postcolonialism?  - Post colonialism refers to a time of critiquing of a school of thought that came before it. 3) How does Paul Gilroy suggest postcolonialism influences British culture? - He suggests that Britain had notquite faced uptoits colonial past, that the natural psyche had not quite come to terms with no longer being a global superpower, and this has resulted in the desire to still subjugate those from different races, particularly immigrants. 4) What is 'othering'? - Othering is the phenomenon where we identify something as being different from, or alien to our social identity. 5) What examples of 'otherin