Kenian Media Exam Blog

Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? -  The campaign is part of the retailer’s broader commitment to advancing racial equity in the beauty and retail sectors. 2) What scenes from the advert are highlighted as particularly significant in the articles? -  From the Black mom who laid our edges as children and taught us to use thick lotions instead of that watery mess, we birthed make-up and skin care with our love and shared it with the world.  3) As well as YouTube, what TV channels and networks did the advert appear on? - BET, OWN Hulu and HBO Max. 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  - From the advert, no one feels left out as the film has inclusion. 5) What is the 15 per cent pledge and why is it significant? - 15% pledge is where Sephora stocks 15% of their shelves with products from Black owned businesses. Advertising agency feature 1) Why did Sephora approa

David Gauntlett: academic reading 1) What examples does Gauntlett provide of the "decline of tradition"? - The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the  picture by the feisty, successful 'girl power' icons.  -T he masculine ideals of absolute  toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on  men's emotions, need for advice, and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? - I n late modern societies everyone  wants to 'live their own life', but this is, at the same time, 'an experimental life'. Since the  social world is no longer confident in its traditions, every approach to life, whether seemingly radical  or conventional, is somewhat risky and needs to be worked upon. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media see

1) Look at the first page. What is colonialism - also known as  cultural imperialism?  - The belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were "civilising" them, trying to make them more like Western European society. 2) Now look at the second page. What is postcolonialism?  - Post colonialism refers to a time of critiquing of a school of thought that came before it. 3) How does Paul Gilroy suggest postcolonialism influences British culture? - He suggests that Britain had notquite faced uptoits colonial past, that the natural psyche had not quite come to terms with no longer being a global superpower, and this has resulted in the desire to still subjugate those from different races, particularly immigrants. 4) What is 'othering'? - Othering is the phenomenon where we identify something as being different from, or alien to our social identity. 5) What examples of 'otherin

  Media Factsheet - Score hair cream 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? -  According to AdAge (adage.com), advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns. 2) What representations of women were found in post-war British advertising campaigns? - C ampaigns that very effectively reinforced that idea that a woman’s  place was in the home. Ironically, during the Second World War,  propaganda posters had convinced women that their place was on  farms and in factories while the men were away fighting. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. -  4) What does the factsheet suggest in terms of a narrative analysis of the Score hair cream advert? -  The Score advert identifies the man as Propp’s ‘her

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). - WWW: this is a sold assessment that shows good progress (up 12%) and also has the potential to go even higher. - EBI: organise your writing: paragraphs will help ensure you are addressing a range o points, avoiding repetition and also writing enough in terms of explanation and examples. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _5/8; 5_/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed. - The costume of the man perhaps reflects David Gauntlett’s idea that masculinity is  evolving due to changing representations in the mass media. The lack of a tie and socks is a  more informal, modern interpretation of masculinity compared to traditional representations and perhaps suggests that Carolina Herrera as a brand is not entirely stuck 

A Critical Analysis of Progressive Depictions of Gender in Advertising 1) How does Mistry suggest advertising has changed since the mid-1990s? -  Mistry suggests that advertising has changed since the mid-1990s through companies increasingly adding more homosexual subjects and images. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s?   - 1950s - idea of "feminine mystique" emphasized a woman's main value and commitment should be embracing her femininity. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? - This has resulted in women being seen as objects and the perception of women as delicate and innocent. 4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? - Laura Mulvey: she suggested that women are the bearer of meaning and not the maker of meaning. This means women are not placed in the role where they can take control of a scene, inst