AUDIENCE CLASIFICATION
Structure
Who you are working with: Roda
The psychographic group you are researching: Resigned
Introduce your example couple that represents your group:
1) Make up their names:
- Margaret and Richard
2) Where do they work/study?
- Richard is retired but he used to be a manager.
- Margaret is a traditional housewife.
3) What do they do in their spare time?
- Richard watches TV and plays golf
- Margaret cooks, bakes and gives to charity
Now suggest their media consumption:
Now suggest their media consumption:
Print:
What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
- Daily Mail, Daily Express
- Paper
Broadcast:
Broadcast:
What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
-Film 4, ITV, BBC
-Film 4, ITV, BBC
Online:
What technology do they own? What websites do they visit (if any)? What social media do they use?
- Radio, Phones, Computers
- Facebook
1) I think the psychographic group that best fits my lifestyle and personality is Explorers. This is because I am a younger student who would be more interested in new experiences and challenges.
Comments
Post a Comment