AUDIENCE CLASIFICATION

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 Structure


Who you are working with: Roda


The psychographic group you are researching: Resigned


Introduce your example couple that represents your group: 



1) Make up their names: 

- Margaret and Richard


2) Where do they work/study?

 - Richard is retired but he used to be a manager.
- Margaret is a traditional housewife.


3) What do they do in their spare time?

- Richard watches TV and plays golf
- Margaret cooks, bakes and gives to charity




Now suggest their media consumption:


Print:
 What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 

- Daily Mail, Daily Express
- Paper

Broadcast: 
What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

-Film 4, ITV, BBC


Online: 
What technology do they own? What websites do they visit (if any)? What social media do they use?

- Radio, Phones, Computers
- Facebook


1) I think the psychographic group that best fits my lifestyle and personality is Explorers. This is because I am a younger student who would be more interested in new experiences and challenges. 

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