Kenian Media Exam Blog

1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. - Tododrov's Equilibrium: Disequilibrium- saving the marmite, New Equlibrium- the marmite is saved. 2) What persuasive techniques are used by the Marmite advert? - Emotional appeal. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? -   Advertising seeks to make us dissatisfied  with our present selves and promotes the idea  that we can buy our way to a better life.  4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? - When we refer, either knowingly or subconsciously,lifestyles represented to us that we find attractive., e.g. through the media or in real life. 5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to? - Paddington Bear is shown trading his well-known marmalade sandwiches for Ma

1) Questions 2) Semiotics 3) Reading An Image, 50 Cent   4) Media Consumption Audit 5) Reception Theory Blog Tasks 6) Genre 7) Narrative 8) Audience Classification 9) Audience Theory   10) Learner Response 11) Audience Theory 2 12) Industries: Ownership And Control Blog Task 13) Cultural Industries Blog Task 14) Public Service Broadcasting 15) Blog Feedback and Learner Response 16) Media Regulation Blog Task 17) Representations 18) Introduction To Feminism 19) January Assessment Learner Response 20) Feminist Theory 21) Collective Identity And Representing Ourselves 22) Ideology 23) Introduction To Advertising 24) Representations of Women in Advertising 25) MIGRAIN 3 Assessment Learner Response 26) David Gauntlett and Masculinity 27) Score Hair Cream 28) Introduction to Postcolonialism 16) Index

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Q1 is a strong start (not far from the top level) and Q4 addresses a range of theories. There’s plenty to build on from here. EBI: Industries knowledge is the major weakness here: ownership and control and then public service broadcasting. Learn/ revise this in detail. For Q4, try and develop a deeper and more sophisticated understanding of the theories- this will then allow you to answer the question in a more nuanced way. E.g. Cultivation theory and mean world syndrome. Examples and discussing the theories in a modern context would also help 2) Read  the mark scheme for this assessment carefully . Identify at least one potential point that you missed out on for each question in the assessment. 1) How the combination of elements of media language influence meaning. 2) Conglomerate ownership - Dominate media industries through sheer size and power (conglomerat

Part 1 1) What examples of   binary opposition   can you suggest from watching this clip? 2) What ideologies are on display in this clip? Part 2 Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. - The article talks about the dystopian representation of capitalist society in the hunger games. 2) What view of capitalist ideology is presented in the Hunger Games films? - In “The Capitol” every district is poor where people struggle to survive whilst doing hard labour. Children aged 11-18 will partake in the Hunger Games to fight for survival. These games keep the district under control and in line. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? -  Page 48:  They Live  - Understanding Ideology 1) What are the four accepted ideological beliefs in western societies highlighted by the article? - Good should overcome evil - Law is better than disorder

Media Magazine Reading   1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? - Pan Am - Beyoncé  2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? - It could be argued that Pan Am and Beyoncé show sexism as they reinforce the ideas of sexism in the past. For example, they both showcase the 1950s housewife persona where at that time the women would stay home and clean and cook. Also the outfit in Pan Am is sexualised to appeal to the male gaze. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. - Feminism – A movement aimed at defining, establishing, and defending women’s rights and equality to men. - Post-feminism – An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed. The Theory Drop: Gender Performativity 1) How does the writer suggest

1) Research the   BBFC  in more detail: what is the institution responsible for? How is it funded? What link does it have to government? This   history of the BBFC page   may help. - It is responsible for the national classification and censorship of films exhibited in cinemas and video works. - It is funded through charged fees. This means film distributors have always paid a fee to have the work rated. - The BBFC is an independent, non-governmental, not-for-profit co-regulartory body. 2) Read this  BBFC guide to how films are rated . Summarise the process in 50 words. - Compliance officers will watch a combination of films, DVDs during each working day. They may view DVDs on their own which can include content from children’s TV. Films made for cinema release will be classified by two people. Controversial or extreme content will be seen by teams and often from more than one team to get a wide range of opinions. 3) Read this  BBFC section on landmark decisions . Why did The Dark Knig

  Task 1 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' - “Who are you”: we are either the person we want to be or the person we want to be seen as. - “I think therefore I am”: Out identity used to be fixed and was based on social constructs. 2) List three brands you are happy to be associated with and explain how they reflect your sense of identity. - Apple - the device I use on a daily basis which has everything I need is from Apple. - Nike - shoes I own and wear are from Nike. - Fanta - my favourite drink is a Fanta drink. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? - Style over substance is when self image is being defined by brands and products rather than authentic human experience. - I agree with the statement because I feel that people that would like to be on social media feel that they have to fit into a certain image that doesn’t