Y13 BASELINE ASSESSMENT: LEARNER RESPONSE

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1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: q2 is a solid mid-level response which gives us something to work from. If we can hit that level consistently we will open up C+ grades in the exams.
EBI: revise radio csp: particularly newsbeat for q1. more effects theories for q2 would have pushed you towards the top level. q3 is a great lesson for what we need for the 25 mark essays. much more evidence from the csps required (e.g. statistics, csp pages, online content etc) and you reaaly need two more parargraphs to add the depth needed. 

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

Inform: informs young people because 15-29 years old is the target audience. politics, election coverage.
Educate: selection of news is chosen to educate young audience. brexit, identity politics/ me too movement 
Entertain: construction of bulletin: music in background fast pace to delivery. types of news, sports, celebrity.

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:
  • Gerbner's Cultivation theory: useful or not useful? Why?
- Yes as this theory  states that long term exposure to tv can alter viewers beliefs and ideas. War of the Worlds broadcast caused widespread panic for listeners. The fear and anxiety that viewers faced was shaped by what they listened too on the broadcast.
  • Frankfurt School's Hypodermic Needle model: useful or not useful? Why?

- Yes as this theory suggests that information is injected into people's minds. We can see that fear and anxiety was injected into the viewers   
  • Stuart Hall's Reception theory: useful or not useful? Why?
-  It is useful as this theory shows that the audience interpreted the radio and took their own meaning. For example, some audiences understood the broadcast as a false news report however, some audiences took the broadcast as a real event that was happening which caused a chaotic reaction. 



4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:
  • Introduction: one sentence answering the original question and laying out your argument clearly.
- - The Gentlewoman have been quite successful in attracting their target audience whereas the GQ have been less successful due to the rise of digital media.

  • Paragraph 1 content/ideas:
- GQ: audiences

- wealthy, middle to upper middle class men

- cover shoots that challenge gender stereotypes shows magazine understands the audience is changing.

- CSP pages that support this view include the Robert Pattinson cover shoot + the extended interview and fashion photo shoot with actor Jonathan Bailey.

- Jonathan Bailey fashion suit certainly subverts traditional masculinity in many ways but it could also be  argued the suits, the formal shoes, the serious expressions and the low-angle shots to signify power actually reinforce some masculine stereotypes.

  • Paragraph 2 content/ideas:

- GQ: industries

- Decline in print due to rise in new/digital media: GQ has declined sharply over the last 10-15
years.

- One aspect that may be considered more successful is the way GQ has diversified in order to
maintain or expand its target audience.

- The magazine’s focus has been moved away from traditional print towards digital, social media and video content.

- Reflects the generational difference in terms of the distribution and consumption of
media products.

- Younger audiences are not engaging with print products and therefore GQ
has changed its product to move with this technological change.

  • Paragraph 3 content/ideas:

- The Gentlewoman: Audiences

- Only printing twice a year, largely selling via subscription and charging a premium price (£10 per issue) can
all be presented as examples of how the magazine has directly and successfully targeted its audience.

- Twice a year publication perhaps reflects the digital revolution in society. Its worldwide distribution (many copies paid by subscription rather than newsstand) reflects the change in the way audiences buy and consume their media.

- Strong sense of personal identity, personal relationships and surveillance on issues not covered by mainstream media.

- The magazine certainly reflects the feminist movement and therefore does show a product responding to changing social and cultural contexts in order to successfully target its audience.

- CSP edition front cover features Scarlett Johansson but construction of cover certainly reflects the creative and unusual way the publication uses media language and representation of celebrity in order to attract its target audience.

- CSP edition features also suggest producers are responding to changing social and cultural contexts in order to successfully attract its target audience. Ramla Ali boxing feature offers a working class woman from a minority group talking about her strength and what it is like to be punched.
  • Paragraph 4 content/ideas:
- The Gentlewoman: Industries

-  The Gentlewoman reflects a changing media marketplace with small, independent producers finding gaps in the market to connect with niche audiences.

- The internet has provided an opportunity for magazines like The Gentlewoman to find a
global audience and not need to rely on major institutions/publishers/distributors/ retailers.

- Like GQ, The Gentlewoman has diversified into experiences and events – aware that its target audience requires more than a paper magazine in the digital age. The Gentlewoman Club reinforces this, an exclusive series of events where attendees are hand-picked by Penny Martin and take place in conjunction with luxury brands.
  • Conclusion: sum up your argument a final time in one sentence
- The Gentlewoman have been quite successful in attracting their target audience whereas the GQ have been less successful due to the rise of digital media.

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

- Learning the CSP content
- BBC Radio 1
- Practice exam q's

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