OSP: TAYLOR SWIFT CSP - LANGUAGE AND REPRESENTATIONS

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Narrative


1) Why is Taylor Swift re-recording her earlier albums? 

- Would give her complete ownership of the records and nullify Braun’s involvement in selling her work.

2) Why did Taylor Swift choose to make the short film 'All Too Well'? 

- To push her professional creative boundaries for the sake of her art and her storytelling. Much of the film is dialogue-free, as Swift chooses to rely on her song to tell the story and her actors merely to
sell it.

3) What other examples are provided in the article of Taylor Swift using media to construct her own image? 

-‘Shake It Off’ is dedicated to telling Swift’s haters how little she cares for their opinions.
- The video for ‘Bad Blood’ is yet another showcase of her filmmaking talents.
- This idea of image control remained at the fore with Swift’s next album, Reputation in 2017. Here, she divorces herself from her former personas entirely with both her musical styles and her look.



Taylor Swift textual analysis: 

1) Go to Taylor Swift's website. What do you notice about the media language choices - text, font, images, page design, links?

- Serif font
- Black. white, grey colours


2) Now visit her Eras tour microsite. What do you notice about the construction of this site in terms of images and website conventions? 

- The first thing you see when you open the site is a YouTube video promoting her show about her tour.
- Then her tour merchandise is being promoted.


3) Visit Taylor Swift's Twitter feed. Analyse her use of tweets/posts - are they promoting her music, her tour, or something else? Can you find any that are socially or politically oriented? 

- Majority of her twitter posts promote her music and her albums whilst some are just thoughts she may have that she wanted to post.

4) Look at Taylor Swift's Instagram account. What do you notice about the selection and construction of images, reels and posts?  

- Basically all her posts feature her only especially with her being the centre of every picture.

5) Research Taylor Swift across any other social media accounts - e.g. Facebook. Do you notice any differences in how she represents herself on different platforms? Comment on text, images or tone/content.  

- Her most recent TikToks feature her on stage during her tours. She also has a series where she announces different tracks she has on her TikTok page.

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