Kenian Media Exam Blog

Narrative 1) Why is Taylor Swift re-recording her earlier albums?  - Would give her complete ownership of the records and nullify Braun’s involvement in selling her work. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  - To push her professional creative boundaries for the sake of her art and her storytelling.  Much of the film is dialogue-free, as Swift chooses to rely on her song to tell the story and her actors merely to sell it. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?   -‘Shake It Off’ is dedicated to telling Swift’s haters how little she cares for their opinions. - The video for ‘Bad Blood’ is yet another showcase of her filmmaking talents. - This idea of image control remained at the fore with Swift’s next album, Reputation in 2017. Here, she divorces herself from her former personas entirely with both her musical styles and her look. Taylor Swift textual analysis:   ...

1) Media Magazine reading 1) How has YouTube "democratised media creativity"? - The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  - American's make-up majority of YouTube.  YouTube influencers encourage  the spread of US cultural references,  language and attitudes. 3) How do influencers reinforce capitalist ideologies?  - YouTube stars are often sponsored by commercial companies. Their posts illustrate the commercialisation or commodification of entertainment. This channels audiences into conformist ways of thinking and behaving, encouraging them to buy products and aspire towards material improvement. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  -  The ...

Media Magazine reading 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? - That’s possible because the internet lets  any two connected computers exchange  data in the form of binary messages – 1 and  0. 2) What are the negatives or dangers linked to the development of the internet? -T he network is becoming invisible, as  connectivity becomes seamless, pervasive and   fast enough to just work most of the time. We   stop seeing it – we only see the connectivity. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? - The idea of ‘openness’ lies at the centre  of this debate: I believe that if we want an   open society based around principles of   equality of opportunity, social justice and free   expression, we need to build it on technologies   which are themselves ‘open’, and that this is  the only way to enc...