COURSEWORK SUMMER PROJECT

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 1) Research: music videos


Music Video 1: Narrative


  • In Michael Jackson’s music video “Thriller” there is a narrative being played out in the first 4 minutes of the video. We can apply this narrative to Todorov’s narrative theory. At the beginning, there is a state of equilibrium with Michael and his girlfriend in the car. Then there is disequilibrium when they run out of gas and Michael transforms into a werewolf and the girlfriend is being chased. In the end there is new equilibrium when the camera switches to the cinema showing Michael and his girlfriend in the audience letting us know none of it was real. Strauss’s theory of binary opposition is shown in the music video where we view the girlfriend as good and the werewolf and zombies as evil. It also can represent life versus death.


Music Video 2: Camerawork (shots, angles, movement)


  • In Childish Gambino’s music video “This is America” there isn’t a lot of camera movement as the video is mostly based in one location. The camera regularly pans out and widens as the main actor of the video gets closer, putting the attention on him and allowing side characters to come in as well.


Music Video 3: Mise-en-scene


  • In Imagine Dragon’s music video “Thunder”, only black and white clothing is worn, there are multiple shots of people dancing, they are wearing unusual outfits. The different actors have ace masks on giving them an alien-like identity. There is a lot of high-key lighting used in the video. Some of the actors seem to be out of it in the video as they are just standing still with no facial expressions looking ahead. The actors themselves don't really use props as hey either just stand or dance. In one scene there are blocks with lines behind one of the actors. The actors have synchronised dance routines sometimes. The setting is kind of dystopian like.

Music Video 4: Editing

  • In Foals’ music video “Hummer”, there are a lot of fast paced cuts which are edited to cut with the beat. There are also lots of close up shots. The beat of the music matches up with the editing of the scenes. For most  of the first part of the video only the guitars and drums are featured not the people. Over the shoulder view is used in the music video. Whenever the camera changes scenes it does not really move, it stays focused on that then changes. 


Music Video 5: Conventions


  • In Beastie Boys music video “Sabotage”, there is a key convention of intertextuality shown by featuring police and the 1970s era. The music video uses music and visuals that correlate with the music. This intensifies the viewers experience when watching the video. 


Music Video 6: Visual effects, intertextuality or product placement


  • In Beastie Boys music video “Sabatoge”, there is a key convention of intertextuality shown by featuring police and the 1970s era.
  • In Imagine Dragon’s music video “Thunder”, product placement is shown where the Jeep is featured.




2) Planning: music video treatment


1) Nobody Gets Me - SZA


2)  Kenian Tedros - Nobody Gets Me


3) The video will open with a black screen with the song title on the front. Then there will be a close up of the shoe of the actor then zooming out to fully show the actor walking and the scenery behind them. The actor will be in a field where they will be singing the song and moving around. They will then be in a new location. 




3) Statement of Intent


For my music video, the existing artist I will be using is the RnB singer SZA and for my original name, I will use my own name. The footwear brand that will be featured in my music video will be ... and the name title of my original music magazine will be ... For the music video, I plan on meeting the brief by aiming to make my music video 3 minutes long. I aim to use two locations, specifically an area with nice scenery such as a park and restaurant. For my video, I would like for the lighting to be quite natural by using the sun for the majority of the source of my lighting. I want my actor to be casually dressed and in casual make-up since the vibe of my music video will be casual. For my editing, I plan to use a lot of short scenes with multiple cuts during the video. 



4) Ignite Presentation




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