Y12 EXAM PAPER 1 LR

-

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

- WWW: this is a very solid assessment not far from a B - well done. good knowledge of the texts shown and unseen analysis in q1 is detailed kepp this up.
- EBI: revise industries terminology (q4+5) q2 needs more focus on social contexts so revise and practice questions in this area.

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:



Q1 (unseen text) additional point/theory:   The typography on the advert is all sans serif, offering connotations of a more youthful, modern brand. The fact the campaign encourages the audience to make this product their
“first Swiss watch” reinforces the feel this is aimed at slightly younger professional men
perhaps at the start of a lucrative career.

Q2 (unseen text and CSP) additional point/theory/CSP reference:  Hegemonic masculinity – advert suggests patriarchal dominance is still in place despite changes in gender representation over recent years. Hypermasculine representation reflects traditional view of masculinity in 1950s and 1960s.

Q3 (music video) additional point/theory/CSP reference:  Lil Nas X and Old Town Road is ideological through its depiction of genre and race.

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration:  Greater control of the production process,  Lower costs and higher profits (1 mark)

Definition and benefits of diversification:  Diversification is when a media company branches out into a different area of the media industries. For example, many media companies have had to diversify to internet-driven distribution (e.g.
streaming) as a result of new and digital media.

4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.

- In many ways, Blinded By The Light is a very traditional film release – adapted from a book,
directed by Gurinder Chadha who had previous success with Bend It Like Beckham and
bought at auction by New Line Cinema for a traditional summer release.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

- Media terminology, social contexts of blinded by the light

Comments

Post a Comment

Popular posts from this blog

AUDIENCE THEORY 2

-
Theory Questions and Your Opinion   1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? - I think that the media could be a possible factor for anti-social behaviour and violence because it is a very influential platform. People become to involved with the world they have within social media they become outsiders to the real world. I wouldn’t say the media is responsible for violence because as people we are able to tell what is right and wrong so we it wouldn’t only take the media to influence someone to commit violence it would include other factors. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. - Social learning theory is relevant to the digital age because many people are influenced by what they see online and will try to replicate it in real life. Thi...
Read more

JANUARY ASSESSMENT LEARNER RESPONSE

-
1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Q1 is a strong start (not far from the top level) and Q4 addresses a range of theories. There’s plenty to build on from here. EBI: Industries knowledge is the major weakness here: ownership and control and then public service broadcasting. Learn/ revise this in detail. For Q4, try and develop a deeper and more sophisticated understanding of the theories- this will then allow you to answer the question in a more nuanced way. E.g. Cultivation theory and mean world syndrome. Examples and discussing the theories in a modern context would also help 2) Read  the mark scheme for this assessment carefully . Identify at least one potential point that you missed out on for each question in the assessment. 1) How the combination of elements of media language influence meaning. 2) Conglomerate ownership - Dominate media industries through sheer size an...
Read more

FEMINIST THEORY

-
Image
Media Magazine Reading   1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? - Pan Am - Beyoncé  2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? - It could be argued that Pan Am and Beyoncé show sexism as they reinforce the ideas of sexism in the past. For example, they both showcase the 1950s housewife persona where at that time the women would stay home and clean and cook. Also the outfit in Pan Am is sexualised to appeal to the male gaze. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. - Feminism – A movement aimed at defining, establishing, and defending women’s rights and equality to men. - Post-feminism – An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed. The Theory Drop: Gender Performativity 1) How does the writer s...
Read more