Y12 EXAM PAPER 1 LR

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1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

- WWW: this is a very solid assessment not far from a B - well done. good knowledge of the texts shown and unseen analysis in q1 is detailed kepp this up.
- EBI: revise industries terminology (q4+5) q2 needs more focus on social contexts so revise and practice questions in this area.

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:



Q1 (unseen text) additional point/theory:   The typography on the advert is all sans serif, offering connotations of a more youthful, modern brand. The fact the campaign encourages the audience to make this product their
“first Swiss watch” reinforces the feel this is aimed at slightly younger professional men
perhaps at the start of a lucrative career.

Q2 (unseen text and CSP) additional point/theory/CSP reference:  Hegemonic masculinity – advert suggests patriarchal dominance is still in place despite changes in gender representation over recent years. Hypermasculine representation reflects traditional view of masculinity in 1950s and 1960s.

Q3 (music video) additional point/theory/CSP reference:  Lil Nas X and Old Town Road is ideological through its depiction of genre and race.

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration:  Greater control of the production process,  Lower costs and higher profits (1 mark)

Definition and benefits of diversification:  Diversification is when a media company branches out into a different area of the media industries. For example, many media companies have had to diversify to internet-driven distribution (e.g.
streaming) as a result of new and digital media.

4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.

- In many ways, Blinded By The Light is a very traditional film release – adapted from a book,
directed by Gurinder Chadha who had previous success with Bend It Like Beckham and
bought at auction by New Line Cinema for a traditional summer release.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

- Media terminology, social contexts of blinded by the light

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