THE GENTLEWOMAN AUDIENCE AND INDUSTRY

1) Media Magazine feature: Pleasures of The Gentlewoman

1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? 

- It's seen as modern.

2) What representations are offered in the Gentlewoman?  

- different ages and different spending ages.

3) List the key statistics in the article on the average reader of the magazine. 

- ages 28-46

4) What is The Gentlewoman Club? 

- an ‘international society’ of ‘sophisticated women and men who demand quality and originality from their agenda of cultural happenings’

5) What theorists does it suggest we can apply to the Gentlewoman's club?

- David Gauntlett

6) What does the writer of article suggest they are getting out of their relationship with the magazine?

- It could definitely be argued that by creating a club, the gentlewoman is able to tailor and construct a superglamorous and ultra-modern ‘reality’ for its readers

7) Who are the team behind the magazine?

 

- Creators Gert Jonkers and Jop van Bennekom have come up with a number of

subversive and unconventional publications.

8) How does the Gentlewoman use their website and social media to promote the magazine? 

- They are clearly savvy and use their websites as great adverts for their products, giving away just enough content to allow potential readers to enjoy full articles and get to know the brand, while being seductively minimalist enough to encourage you to buy the physical product.

9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?

- Also known as ‘native advertising’, brands use the gentlewoman’s own writers and photographers to market their products to the gentlewoman’s audiences.

10) How does the article sum up the audience pleasures of the Gentlewoman? 

- Of course, what pleases me may not please you; the gentlewoman is not for everyone. But this in turn gives

it a sort of cult appeal – exclusivity, being in the know, enjoying the old medium of magazines in a modern way.

2) The Gentlewoman Media kit

1) How does the Media Kit introduce the magazine?

- “A stylish read, unlike any other women’s magazine out there” The New York Times

2) On the 'Digital' page, what different sections of the website are there and how do these offer opportunities for audience engagement and interaction? 

- Library: A repository of the in-depth profiles of women of great renown and distinc-

tion from past editions of the magazine.

- Club: The online home for The Gentlewoman Club and its various activities and events. Also featuring lively chats with Club members and engaging inter- views with today’s most fascinating women of note.

- Magazine: A précis of each edition of The Gentlewoman with editorial excerpts.

- Collaborations: A portfolio of The Gentlewoman’s creative brand partnerships.

- Shop: The outlet for The Gentlewoman’s product collaborations, magazine sub-

scriptions and back issues.

3) What are the audience demographics for The Gentlewoman?

Median age .................................... 32 years

22%................................................18–27 years

61% ............................................. 28–46 years

11%................................................ 47–55 years

6%...................................................... 56+ years

Female readers ......................................85%

Male readers ......................................... 15%

ABC1 ............................................................ 76%

AB ..................................................................47%

Average income ...........................£87,255

4) What is The Gentlewoman Club and what does it offer readers?

- The Gentlewoman Club is an international society of the magazine’s readers, which currently has up to 39,000 active members – sophisticated women and men who demand quality and originality from their agenda of cultural happenings.

5) What Creative Collaborations

- The Gentlewoman’s creative collaborations are an innovative way to communicate a unique brand message through the publication’s distinctive editorial voice.

3) D&AD Award Winner feature

1) How is the magazine described?

- The Gentlewoman celebrates modern women of style and purpose, offering an intelligent perspective on fashion through ambitious journalism and photography.

2) What does it say about the content and design of The Gentlewoman?

- The Gentlewoman brings together in its pages modern women of great renown and distinction

- The editorial design continues its evolution with the introduction of new typographical and layout elements, along with the magazine’s ongoing commitment to enhancing its photography by working with the leading names in the field.

3) How are the readers described?

- Confident, intelligent and stylish.

4) Business of Fashion website feature 

1) What events are listed as part of The Gentlewoman Club?

-  A well-heeled crowd has gathered at the Cos store in Spitalfields Market in the East End of the city.a

2) Why does it suggest the magazine has managed to 'cut through the clutter'?

- The magazine has ascended in tandem with Céline and the title's design by Veronica Ditting is known for its clean layout, chic fonts  and variations of paper.

3) How are Gentlewoman Club tickets given out? 

- While many magazines are extending their brands into events for which readers must often buy expensive tickets, The Gentlewoman Club is free to those who sign up on the magazine’s website and are selected for a slot. Martin, who hosts each event, hand-picks the attendees much like one might curate the guest list for a dinner party.

4) What does the article say about The Gentlewoman's relationship with its audience? 

- It's very important that the readers feel part of something sincere and

consistent.

5) Why are Club events valuable from a digital perspective? 

- The events are also valuable as generators of digital content. "I’d love to say I

planned it, but it was just sheer luck that the club began to generate online assets

that the magazine can use to engage readers between its bi-annual issues."

5) Website and social media research

1) Visit The Gentlewoman's website. How does it promote the magazine? 

-It shocases an example of a magazne and different sections of the website you can visit. 

2) Visit the magazine page of the website. How much of the magazine is available to view online? Is this a smart marketing technique to sell print copies or is it giving content away for free? 

-We are able to view multiple pages from the magazine online. I think it gives away content for free as it shows enough for the audience to be satisfied with just what is shown.

3) Look at The Gentlewoman's Twitter feed. What content from the magazine or Club events can you find on there? 

- Magazine cover of Chaka Khan,  Chaka Khan's induction into the rock and roll Hall of Fame, opening events.

4) Go to The Gentlewoman's Instagram page. How does it encourage the audience to engage with the magazine? 

- It posts different quotes and different themes to keep the audience interested instead of being one thing.

5) What representations of fashion and gender can you find on their Instagram page? 

- Majority females, makeup