ADVERTISING ASSESSMENT LEARNER RESPONSE

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 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

- www: q2 is a very solid answer and close to the higher levels. q3 has potential too you are not far away.
ebi: q1 needs more focus on text and the different possible meanings.
q3 needs more from the csp alongside media terminology.

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.


- the way events, issues, individuals (including self-representation) and social groups
(including social identity) are represented through processes of selection and combination

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

Hypermasculine, heterosexual image does not seem to reflect the significant social and
cultural changes of last 50 years in terms of gender roles. Reinforces hegemonic masculinity.
• Representation of female desire arguably reflects female empowerment/third wave
feminism. Female sexuality places power with women rather than men.
• Traditional representation of masculinity more in keeping with 1960s or 1970s; Reinforces
glamorous James Bond style of masculinity.

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

- representations of women and feminist theories.

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.  

- diaspora 
-essentialism
-othering

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