MAGAZINES: INDUSTRIES- THE APPEAL OF PRINT AND INDEPENDENT MAGAZINES

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1) Writer's Edit journal article


1) What is the definition of an independent print magazine?

- The independent print magazine is characterised as “published without the financial support of a large corporation or institution.

2) What does Hamilton (2013) suggest about independent magazines in the digital age?

- A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” (Hamilton 2013: 43).

3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling?

- Magazines produced by large companies like Bauer Media and News Limited in Australia are struggling to keep readers from moving online. In contrast, those behind independent magazines use digital developments to their advantage, and have a strong online presence. 

4) What does the article suggest about how independent publishers use digital media to target their niche audiences?

- Recruiting new readers, new collaborators and media interest. This method works especially well for independent magazines as they focus on specific interest groups.

5) Why is it significant that independent magazines are owned and created by the same people? How does this change the creative process and direction of the magazine?

- It helps them to hone in on specific markets.

6) What does the article suggest regarding the benefits of a 'do-it-yourself' approach to creating independent magazines?

- The term “do-it-yourself/do-it-with-others” emphasises semiotic self-determination in how citizens formulate and live out their identities and actions as citizens.

7) The article discusses the audience appeal of print. Why might audiences love the printed form in the digital age?

- It might give them a break from the internet which can be refreshing for them.

8) What are the challenges in terms of funding and distributing an independent magazine?

- Rejection of many of the conventions of mainstream print magazine publishing.






2) Irish Times feature on independent magazines

1) Why are independent magazines so popular?

- They are set up to favour the big industries.

2) Why is the magazine publishing industry set up to favour the big global conglomerates?

- These are the titles that rely on advertising for revenue.

3) What does the article suggest regarding finding an audience for an independent magazine?

- Make your subject too broad (a magazine about football) and you will get lost in the crowd. Make it too narrow (a magazine about redheads who support Bohemians) and your audience will be too small. Get it right (a magazine about League of Ireland fan culture) and you just might have a chance.

4) What are the challenges for magazine distributors?

- One big issue is distribution. Shipping boxes of magazines is expensive, and with publishers taking all the risk, it’s key that publishers focus on getting as many direct sales online as possible.

5) The article suggests that many independent magazines only make money by diversifying into other products. What examples do they give?

- If you do set up that League of Ireland fan culture magazine, you can host events, sell graphic prints, T-shirts and maybe set up a Patreon account where you can host football podcasts.



3) Interview with Ruth Jamieson


1) What does Ruth Jamieson suggest about the 'death of print'?

- "New media doesn’t necessarily replace old media, it just refocuses its role."

2) What are the common themes for successful independent magazines?

- A studio and magazine maker

3) How many of these aspects can you find in The Gentlewoman? 

- studio due to the front cover pictures.










































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