PUBLIC SERVICE BROADCATSING

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OFCOM REVIEW OF PSB IN BRITAIN

1) Look at page 3. Why is it a critical time for public service broadcasting? 

- Audience viewing habits continue to change rapidly and competition from global content providers is ever increasing. 


2) Read page 4. How has TV viewing changed in recent years? 

- Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services.


3) Still on page 4, what aspects of PSB do audiences value and enjoy? 

- Audiences value the purposes and objectives of PSB, including trustworthy news and programmes that show different aspects of UK life and culture.


4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it. 

- The average viewer now spends over an hour a day watching services like Netflix and YouTube.

- We still watch, on average, over three hours of live broadcast TV each day and over half of that is to the PSB channels.

5) Read the section on page 5 discussing the importance of PSB. Again, find the statistics and explain the value of public service broadcasting in Britain.

- PSB channels provide audiences with approximately 32,000 hours of new UK content.
- The new UK programmes are also vital in supporting a thriving UK media industry. 
- Investments by the PSB channels still represents the majority of total UK production revenues and regulation ensures that investment is spread across the nations and regions.

6) Look at the section on commercial challenges. How have revenues fallen for PSB channels?

- Between 2014 and 2018, net advertising revenue for the advertising-funded PSB has fallen by an average rate of 3.8% per year equivalent to approximately £325m. 
- In the same period, the BBC's revenues from the licence fee have fallen by an average of 4% each year.

7) Read page 6. What services increasingly play a role in our media lives in the digital age? 

- Netflix, Sky, SVoD




GOLDSMITHS REPORT ON PUBLIC SERVICE TV

1) What does the report state has changed in the UK television market in the last 20 years?

- The proliferation of channels has reduced the market share of the public service broadcasters.

2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?

- In return for public service broadcasters meeting their obligations of their licences, their content should be guaranteed prominence on electronic programme guides, smart TVs and on the interfaces of on-demand players. 

- Retransmission fees should be paid by pay-tv platforms to public service operators to address the current undervaluation of public service content by these distributors. 

- Ofcom should supplement its occasional reviews of public service broadcasting with a regular qualitative audit of public service content.   

- Ofcom should continue to monitor the independent production sector and take action , where necessary.


3) What does the report say about the BBC?

- The BBC is the most important part of the television ecology, but the model of universality underpinning it's public service credentials is under threat.

4) According to the report, how should the BBC be funded in future?

- The government should replace the license fee as soon as is practically possible with a more progressive funding mechanism.

- The government should hand over decision-making  concerning in the funding of the BBC to an independent advisory body that works on fixed settlement periods.  


5) What does the report say about Channel 4?

- Channel 4 occupies a critical place in the public service ecology-supporting the independent production sector and airing content aimed specifically at diverse audiences.


6) How should Channel 4 operate in future?

- Channel 4 should not be privatised.

- Channel 4 should significantly increase it's provision for older children and young adults and restore some of the arts programming that has been in decline in recent years.


7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?

- Televisions with the characters of public service broadcasting now appears outside the public service system.


FINAL QUESTIONS


1) Should the BBC retain its position as the UK’s public service broadcaster?
- Yes because they are a huge part of the UK's entertainment industry.

2) Is there a role for the BBC in the 21st century digital world?
- Yes as it is still a widely used business where you can use it for multiple different things that are useful.

3) Should the BBC funding model (licence fee) change? How?

- I think they should remove the liscensing fee and make it free for everyone to use.

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