GENRE

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Task 1: Genre factsheets


1) What example is provided of why visual iconographies are so important?

- Generic codes and conventions are the aspects of a text which the audience recognises as the shared characteristics of a genre. Most, commonly codes and conventions are considered as coming from the iconographies. 

2) What examples are provided of the importance of narrative in identifying genre?
- Visual and aural iconographies.
- Genre can also be indicated in the way the story is told  via its narrative and plot.


3) What is the difference between character representation in action movies and disaster movies?
- The "lone wolf" hero is a convention of action text.  
- The disaster movie often places the heroic role within a group of people. They often have particular strengths which play a part in solving the problem through the collaboration of a group who works together. 


4) What are the different ways films can be categorised according to Bordwell? 
- Period or country
- Director/Star
- Technical Process
- Style
- Series
- Audience

5) List three ways genre is used by audiences.
-They use their prior knowledge of the genre to anticipate whether or not they are likely to enjoy a text.
- They are able to compare a text through its shared characteristics with another.
- They also use their knowledge of genre to reject a text.

6) List three ways genre is used by institutions or producers.
- Production. If a producer wants to produce a new sit com there are certain rules that must be followed.
- Attracting an audience. Some genres have a loyal fan base. People will try out a new sit com because its a new sitcom so this helps media producers minimise the potential for failure.
-Marketing Texts.

7) What film genre is used as an example of how genres evolve? What films and conventions are mentioned?
- Gangster genre.




1) List five films the factsheet discusses with regards to the Superhero genre.
- The X Men Franchise
- The Avengers 
- Spiderman
- Guardians of the Galaxy
- Agents of Shield


2) What examples are provided of how the Superhero genre has reflected the changing values, ideologies and world events of the last 70 years?
- Superman, Batman, X-Men, Spider-man

3) How can Schatz's theory of genre cycles be applied to the Superhero genre?
 - Innovation: the visual codes for the superhero genre were largely established via comic books. As soon as film and TV began to use comic book characters other codes and conventions regarding the presentation of genre in moving images were set.

- Classical: By the 1950s the superhero genre could be seen to be in its classical stage with the codes and conventions being replicated in the film and TV programmes of the time.

- Parody: Batman was intentionally funny and camp and wouldn't let its audience take the superhero too seriously. It had an ironic tone that flagged up the draft nature of the genre and allowed the audience to enjoy the awareness of that.





Task 2: Genre analysis case study:
white chicks


General

1) Why did you choose the text you are analysing?
- I found it very entertaining.

2) In what context did you encounter it?
- I was looking on netflix.

3) What influence do you think this context might have had on your interpretation of the text?
- 

4) To what genre did you initially assign the text?
- comedy

5) What is your experience of this genre?
- I enjoy this genre and watch films and shows with this genre.

6) What subject matter and basic themes is the text concerned with?
- Switching of personalities 

7) How typical of the genre is this text in terms of content?
- I don't think its that typical as this is the only version of this type of film I've seen.

8) What expectations do you have about texts in this genre?
- Lots of jokes and sarcasm

9) Have you found any formal generic labels for this particular text (where)?
- I have not found any generic labels.

10) What generic labels have others given the same text?

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11) Which conventions of the genre do you recognize in the text?

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12) To what extent does this text stretch the conventions of its genre?

-

13) Where and why does the text depart from the conventions of the genre?

- 

14) Which conventions seem more like those of a different genre (and which genre(s))? 

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15) What familiar motifs or images are used?




Mode of address

1) What sort of audience did you feel that the text was aimed at (and how typical was this of the genre)?
- I think this movie was aimed towards young people (teenagers) and young adults.

2) How does the text address you?
- It makes lots of jokes that wold be entertaining to the target audience.

3) What sort of person does it assume you are?
- It assumes that I am a young adult or teenager.

4) What assumptions seem to be made about your class, age, gender and ethnicity?
- no assumption

5) What interests does it assume you have?
- comedy, critiquing 



Relationship to other texts

1) What intertextual references are there in the text you are analysing (and to what other texts)? Intertextuality is when a media product references another media text of some kind.
- i’m not sure

2) In terms of genre, which other texts does the text you are analysing resemble most closely?
- Mean girls

3) What key features are shared by these texts?
- They both portray the dumb blond theme.

4) What major differences do you notice between them?
- In one of the films they are giving themselves a new identity 

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