Kenian Media Exam Blog

 1) OSP: Clay Shirky - End of Audience Blog Tasks 2) OSP: Influencers and Celebrity Culture Culture 3) OSP: Taylor Swift CSP: Language and Representations 4) OSP: Taylor Swift CSP: Audience and Industries 5) Baseline Assessment Learner Response 6) OSP: Postcolonial Theory - Gilroy and Diasporic Identity 7) OSP: The Voice - Blog Case Study

Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? - News stories centred on black people. 2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? - News, Sport, Lifestyle, Entertainment, Opinion, Faith. - They offer a wide range of different areas viewers may be interested in. 3) Look at the news stories on the Voice homepage. Pick two stories and explain why they might appeal to the Voice's target audience.  - "Chris Kaba's Family vow to fight on after officer requited of his murder" - this might appeal to the Voice readers since they are a black audience and since its is not uncommon for black people to have injustice with the police they might want to see the outcome of this particular story to see how it plays out. - " Charlton Athletic to host their Red, White and Black Day with pride"  - this

  Paul Gilroy - blog tasks 1) How does Gilroy suggest racial identities are constructed? - Racial identities are caused by historical conflicts that have brought different groups into opposition. After the Renaissance, lines  of race were established as a useful way to legitimise oppression 2) What does Gilroy suggest regarding the causes and history of racism? - Around the world structures of political and social life have been constructed under race thinking. As Gilroy sees race as a result of racism, the fact that these aspects of society are based upon race thinking is problematic, and as such there is scope to evaluate the equality of representations and identities created in the media. 3) What is ethnic absolutism and why is Gilroy opposed to it? - Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartments, with race as the basis of human differentiation. - Gilroy is opposed to ethnic absolutism as it is counter to his argument that racism

1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: q2 is a solid mid-level response which gives us something to work from. If we can hit that level consistently we will open up C+ grades in the exams. EBI: revise radio csp: particularly newsbeat for q1. more effects theories for q2 would have pushed you towards the top level. q3 is a great lesson for what we need for the 25 mark essays. much more evidence from the csps required (e.g. statistics, csp pages, online content etc) and you reaaly need two more parargraphs to add the depth needed.  2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Inform: informs young people because 15-29 years old is the target audience. politics, election coverage. Educate: selection of news is chosen to educate young audie

Background and audience wider reading 1) What examples of fandom and celebrities are provided in the article? - Julia Fox - That Fangirl Life 2) Why did Taylor Swift run into trouble with her fanbase?  - The presales for her tickets turned into a battle royale and fans were then locked out of Ticket Master. When fans voiced their disappointment Taylor Swift and Ticket Master apologised  and they had to testify in Congress about consolidation in the ticketing industry. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  - Yes because stan accounts show how much power audiences really have over the their idols and how they can influence things with the use of media. 1) What do Taylor Swift fans spend their money on?  - They are  known for spending significant amounts of money on albums, merchandise  and concert tickets. 2) How does Swift build the connection with her fans? Give examples from the article. - She engages in parasocial relations