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OSP: PAUL GILROY - POSTCOLONIAL THEORY AND DIASPORIC IDENTITY

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  Paul Gilroy - blog tasks 1) How does Gilroy suggest racial identities are constructed? - Racial identities are caused by historical conflicts that have brought different groups into opposition. After the Renaissance, lines  of race were established as a useful way to legitimise oppression 2) What does Gilroy suggest regarding the causes and history of racism? - Around the world structures of political and social life have been constructed under race thinking. As Gilroy sees race as a result of racism, the fact that these aspects of society are based upon race thinking is problematic, and as such there is scope to evaluate the equality of representations and identities created in the media. 3) What is ethnic absolutism and why is Gilroy opposed to it? - Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartments, with race as the basis of human differentiation. - Gilroy is opposed to ethnic absolutism as it is counter to his argument that racism
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Y13 BASELINE ASSESSMENT: LEARNER RESPONSE

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1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: q2 is a solid mid-level response which gives us something to work from. If we can hit that level consistently we will open up C+ grades in the exams. EBI: revise radio csp: particularly newsbeat for q1. more effects theories for q2 would have pushed you towards the top level. q3 is a great lesson for what we need for the 25 mark essays. much more evidence from the csps required (e.g. statistics, csp pages, online content etc) and you reaaly need two more parargraphs to add the depth needed.  2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Inform: informs young people because 15-29 years old is the target audience. politics, election coverage. Educate: selection of news is chosen to educate young audie
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OSP: TAYLOR SWIFT CSP - AUDIENCE AND INDUSTRIES

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Background and audience wider reading 1) What examples of fandom and celebrities are provided in the article? - Julia Fox - That Fangirl Life 2) Why did Taylor Swift run into trouble with her fanbase?  - The presales for her tickets turned into a battle royale and fans were then locked out of Ticket Master. When fans voiced their disappointment Taylor Swift and Ticket Master apologised  and they had to testify in Congress about consolidation in the ticketing industry. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  - Yes because stan accounts show how much power audiences really have over the their idols and how they can influence things with the use of media. 1) What do Taylor Swift fans spend their money on?  - They are  known for spending significant amounts of money on albums, merchandise  and concert tickets. 2) How does Swift build the connection with her fans? Give examples from the article. - She engages in parasocial relations
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OSP: TAYLOR SWIFT CSP - LANGUAGE AND REPRESENTATIONS

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Narrative 1) Why is Taylor Swift re-recording her earlier albums?  - Would give her complete ownership of the records and nullify Braun’s involvement in selling her work. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  - To push her professional creative boundaries for the sake of her art and her storytelling.  Much of the film is dialogue-free, as Swift chooses to rely on her song to tell the story and her actors merely to sell it. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?   -‘Shake It Off’ is dedicated to telling Swift’s haters how little she cares for their opinions. - The video for ‘Bad Blood’ is yet another showcase of her filmmaking talents. - This idea of image control remained at the fore with Swift’s next album, Reputation in 2017. Here, she divorces herself from her former personas entirely with both her musical styles and her look. Taylor Swift textual analysis:   1) Go to  Taylor
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OSP: INFLUENCERS AND CELEBRITY CULTURE

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1) Media Magazine reading 1) How has YouTube "democratised media creativity"? - The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  - American's make-up majority of YouTube.  YouTube influencers encourage  the spread of US cultural references,  language and attitudes. 3) How do influencers reinforce capitalist ideologies?  - YouTube stars are often sponsored by commercial companies. Their posts illustrate the commercialisation or commodification of entertainment. This channels audiences into conformist ways of thinking and behaving, encouraging them to buy products and aspire towards material improvement. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  -  The vlog is a highly
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OSP: CLAY SHIRKY- END OF AUDIENCE

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Media Magazine reading 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? - That’s possible because the internet lets  any two connected computers exchange  data in the form of binary messages – 1 and  0. 2) What are the negatives or dangers linked to the development of the internet? -T he network is becoming invisible, as  connectivity becomes seamless, pervasive and   fast enough to just work most of the time. We   stop seeing it – we only see the connectivity. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? - The idea of ‘openness’ lies at the centre  of this debate: I believe that if we want an   open society based around principles of   equality of opportunity, social justice and free   expression, we need to build it on technologies   which are themselves ‘open’, and that this is  the only way to encourage a diverse online   culture that allows all voices to
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