Kenian Media Exam Blog

Audience 1) How does the media kit introduction describe GQ? - GQ is to be forward-looking,  progressive and cutting-edge. 2) What does the media kit suggest about masculinity?  - As masculinity evolves and men's fashion has  moved to the centre of the global pop-culture  conversation, GQ's authority has never been  broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. -  7.3M  TOTAL REACH,  212K  READERSHIP,  1.8M  SOCIAL FOLLOWERS 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? -  GQ HEROES: ISSUE & EVENT, GQ HYPE, MEN OF THE YEAR, TENTPOLE VIDEO AND SOCIAL SERIES 5) Still on page 3, what does the video and social series section suggest about how magazine audiences are changing?  - W ith viewers  watching more than 10 million hours...

Language: Media factsheet 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? - General Interest  - Special Interest  - Professional  2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? - Top Gear and Driven - Women are both magazines about driving and an interest in cars. Top Gear clearly identifies its male audience by using iconography of the spy and action genres; elements such as James Bond and his iconic car the Aston Martin are included along with CGI explosions and a palette of red, yellow and black that create an intense and dramatic effect to the visual codes. This constructs a stereotypical representation of masculinity. Driven Women, however, takes the stereotypical idea that only men drive fast cars and subverts it slightly. Clearly aimed at women, it uses a stereotypical attractive model dressed in gym gear, leaning on the drivers-side door. 3) What does the factshee...